To Diego Conterno, wine is passion, interpretation, and art. It reflects the identity of a terroir: in this case, the Langhe of Monforte d’Alba. Diego has been considering the vineyards, the grapes, and the wine from this point of view for over 30 years.
Diego developed his knowledge of wine at the Umberto I School of Enology and also while working under the legendary Piedmont winemaker Beppe Colla of Prunotto. In 1982, he started a successful enterprise with his cousins Claudio and Guido Fantino, which lasted until 2000. With the start of the new century, Diego felt ready to face new challenges. He sold his share of Conterno-Fantina and founded his own winery under his name, bringing with him his vines which included a prime Ginestra plot.
Diego built his winery in Monforte d’Alba on a hill surrounded by vineyards – incidentally just up the slope from the vineyards of Giacomo Conterno (no relation). The estate covers an area of 7.5 hectares, of which 2 hectares are Ginestra vines (the full south-facing portion of the plot called Sori was first planted in 1982).